Target Marketing Class at the Apache Junction Public Library
Session Includes Instruction in Reference USA
APACHE JUNCTION — The Apache Junction Public Library is offering a one-hour session to receive an introduction to target marketing.
The class will be held twice on Tuesday, Aug. 23 — from 11:30 a.m. to 12:30 p.m. and 1 to 2 p.m. — at the library, 1177 N. Idaho Road. The class includes a tour of a premiere business tool, Reference USA, which is accessible free with a library card. The class introduces how to target an industry, geographic market, or demographic and focus on selling a product or service directly to that market.
“Reference USA is a powerful research tool that allows you to research your target market, identify clusters, find out household level details about hobbies, interests and purchase behavior,” said library consultant Paula Wilson, who will be the class instructor.
The class is intended for teenagers and adults. Students may register in the “Upcoming Events” section of the library website at ajpl.org or by calling (480) 474-8555.
This database is a part of the Digital Arizona Library, available to all residents of Arizona through their public library website. This project is supported by the Arizona State Library, Archives and Public Records, a division of the Secretary of State’s office, with federal funds from the Institute of Museum and Library Services.
For more information, please contact Risa Robinson, supervisory librarian at the Apache Junction Public Library, at (480) 474-8561 or rrobinson@ajcity.net.
