New Casa Grande branding campaign to be revealed for council

A proposed billboard design shows the new neon branding campaign for Casa Grande./City of Casa Grande

A new branding campaign for the city capitalizing on its connection to neon will be unveiled at Monday’s City Council study session.

The campaign designed by Dog Cat Mouse Media for the Greater Casa Grande Chamber of Commerce features the words Casa Grande in colorful rounded letters reminiscent of a neon sign.

The campaign includes a “passport” that visitors can pick up at the chamber and use to collect stamps from various local attractions, businesses and parks. Visitors can collect four different circular stamps that feature the words, “Park It!,” “Love It!,” “Live It!” or “Work It!”

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