New town logos fail to impress
by Mark Cowling | Florence Reminder & Blade Tribune
Town Council members looked at suggestions for a new town logo from a top branding agency at the council’s Feb. 16 meeting — and didn’t care for any of them.
The current logo, in use for perhaps 30 years, isn’t versatile because of its variety of colors and fine details, and is due for an update, Ben Bitter, Florence intergovernmental and communications manager, told the council.
The town retained Moses Inc. to devise a more professional first impression for the town. The agency also developed Pinal County’s new logo. But when it presented five possible Florence designs last week, the council was underwhelmed by them all.
